Search engine optimization, or SEO for short, is the art of manipulating Google search algorithms to display certain businesses over others. This process has been around for over a decade, and has been used to help countless businesses increase their bottom line. But how?
People Click On The First Result
Currently, about 90% of all internet users find the information they need by searching on Google. This equates to somewhere around 9,000,000,000 searches per day, or about 6.2 million searches per minute. With the use of an SEO expert, the businesses who are positioned at the top of the first page will be clicked on over 2 million times collectively. These businesses are everything from the typical mom-and-pop flower shop to Coke, Facebook, or Disney--ALL businesses need SEO.
Studies have shown that the first result Google displays consumes approximately 33% of all clicks for that term. If you are not ranking in this position you are, essentially, handing these potential customers to your competition. And no business can afford that.
On The Second Page? Your Business Is Invisible.
Do you often Google a term you would like to see your business ranking for, only to find yourself on page two? If this is the case, then your company is essentially invisible to people searching online. Statistics show that 95% of all people searching on Google will not go past page one of search results. To be surrendering 95 out of every 100 people to your competition is unacceptable, and we are sure you will agree with us when we say that.
SEO Is Cost Effective
All too often we come across businesses that are spending thousands, if not tens of thousands of dollars per month on online ads and HOPING somebody clicks on them. By hiring a professional SEO, your business will receive a greater return on investment. This is because with SEO you are reaching a targeted audience of people who are already looking for services you provide. In addition, unlike Google Ads your rankings or results will not disappear after you stop paying for SEO services. The same, steady flow of traffic will come to your site for weeks, months, or even years after your SEO campaign has completed.
How To Start Doing SEO
Starting professional SEO services is one of the best marketing decisions you can make. We have seen time and time again where, after a few months, SEO grows to become a company's single biggest online conversion strategy--even after years of running online ads.
Hiring a true search engine optimization expert makes all the difference in the ultimate success or failure of your SEO campaign. All too often we see other "professionals" acquire a client and then proceed to penalize or, even worse, de-index a site for improper techniques (deindexation is essentially Google completely removing your website from all search results, thus making it nearly impossible for customers to find your business at all). As a business owner it is very important to remember one thing: bad SEO will do more harm to your website than good. Do the right thing and give us a call. We'll take care of you.