Project Overview

This website build-out was recently completed for one of our clients, Nationwide Solar Pros. When we began, NSP did not have any sort of website or online presence.

The Process

We first started by purchasing a new domain. When purchasing a new domain, it is very important to avoid abbreviating your brand name. An example of this would be purchasing nsp.com rather than nationwidesolarpros.com. The latter option has service keywords in it that helps Google understand what the site is about (and where it should rank in their search results). After the new domain name was purchased, we went to our go-to hosting service. We always use SiteGround to host our WordPress-based websites. They have fantastic customer service and invest a ton back into their infrastructure, which means we can have the peace of mind knowing our client’s website will remain secure and continue to load quickly, no matter the day or time. The next step of the process was to plan out exactly how the website should be structured. Apart from having the standard pages on the site (Home, About, Contact, etc) we also chose to add:

• A list of service areas (broken up into states and cities within those states)
• A quick blog we’d be able to utilize in the future if need be.

As well as a few other pages. Whenever we build a website, we do our best to work with our clients to predict where the business will be in the next 5 years. What services will they offer? Where will they offer them? And so on. We do this because it is better to completely build the website out from the beginning and let the pages mature and build authority over time, rather than creating them five years from now and expecting the same sort of positive outcome SEO-wise. After 3 weeks we submitted the website to the business owners for a preliminary review. Requested changes were returned to us and made within the week.  The website was delivered on time and on-budget. As a final step we linked their current Google My Business and GSuite profiles to the website, as well as Google Analytics.  We also took the time to write three thoughtful, well-written articles to jumpstart the blog section of the website.  Before we turned over the keys, we made sure to install the best speed and image optimization plugins available, which significantly lowered the page load time, thereby increasing the overall user experience and, with it, the conversion rate.