ProFinance Web Buildout

A simple, easy to navigate website that directs potential customers to wherever they need to be as quickly as possible.

Project Overview

This website build-out was recently completed for one of our clients, Pro Finance. With this project we were starting from square one.  No previous website, no hosting account, and no domain. Our task was to build-out a light-weight, secure, and easily scaleable website with all the bells and whistles as soon as possible.

The Process

We first started by purchasing a new domain, We generally do not support purchasing domains with hyphens in them, but because of the high level of competition in the finance space we were forced to in this case. After the new domain name was purchased, we went to our go-to hosting service. We always use SiteGround to host our WordPress-based websites. They have fantastic customer service and invest a ton back into their infrastructure, which means we can have the peace of mind knowing our client’s website will remain secure and continue to load quickly, no matter the day or time. The next step of the process was to plan out exactly how the website should be structured. Apart from having the standard pages on the site (Home, About, Contact, etc) we also chose to add:
  • Specific services offered
  • Quick service applications
  • Success stories
  • A Blog
As well as a few other pages. Whenever we build a website, we do our best to work with our clients to predict where the business will be in the next 5 years. What services will they offer? Where will they offer them? And so on. We do this because it is better to completely build the website out from the beginning and let the pages mature and build authority over time, rather than creating them five years from now and expecting the same sort of positive outcome SEO-wise. After 3 weeks we submitted the website to the business owners for a preliminary review. Requested changes were returned to us and made within the week.  The website was delivered on time and on-budget. As a final step we linked their current Google My Business and GSuite profiles to the website, as well as Google Analytics.  Before we turned over the keys, we made sure to install the best speed and image optimization plugins available, which significantly lowered the page load time, thereby increasing the overall user experience and, with it, the conversion rate.

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