In an effort to continuously educate our current and potential clients, we have created this page detailing some of the most mind-blowing statistics about search engine optimization. After every statistic, we have included the link back to the third-party data source for your reference. These statistics are valid as of January, 2018, and are constantly updated should they become inaccurate.
79 percent: The percentage of all global desktop search traffic Google captured, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.(NetMarketShare)
1,890 words: The average content length of a Google first page result. (Backlinko)
91.5 percent: The average traffic share generated by the sites listed on the first Google search results page. (Chitika)
200 percent: The percentage Google “near me” searches have increased by over the past year.(Search Engine Watch)
$72.02 billion: The estimated amount brands and agencies in the United States will shell out for SEO services in 2018. The amount is forecasted to rise up to $79.27 billion by 2020. (Borrell Associates)