Westex Roofing Website Build Out

A light-weight, high-conversion website featuring multiple service areas and quick payment links.

Project Overview

This website build-out was recently completed for one of our clients, Westex Roofing. When we began, Westex was utilizing an old, outdated website that was built back in 2013. The old website had minimal content, was not operating on a secure platform (such as WordPress) and was not structured in a way that would encourage an organic increase in site traffic.

The Process

The first step of our process for this website build out was to go to our favorite web hosting service. We always use SiteGround to host our WordPress-based websites. They have fantastic customer service and invest a ton back into their infrastructure, which means we can have the peace of mind knowing our client’s website will remain secure and continue to load quickly, no matter the day or time. The next step of the process was to plan out exactly how the website should be structured. Apart from having the standard pages on the site (Home, About, Contact, etc) we also chose to add:
  • Specific services offered
  • Towns/cities/states to offer these services in
  • A design studio
  • An online payment processing page
As well as a few other pages. Whenever we build a website, we do our best to work with our clients to predict where the business will be in the next 5 years. What services will they offer? Where will they offer them? And so on. We do this because it is better to completely build the website out from the beginning and let the pages mature and build authority over time, rather than creating them five years from now and expecting the same sort of positive outcome SEO-wise. After 3 weeks we submitted the website to the business owners for a preliminary review. Requested changes were returned to us and made within the week.  The website was delivered on time and on-budget. As a final step we linked their current Google My Business and GSuite profiles to the website, as well as Google Analytics.  Before we turned over the keys, we made sure to install the best speed and image optimization plugins available, which significantly lowered the page load time, thereby increasing the overall user experience and, with it, the conversion rate.

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